Privacy Policy
At WYE US, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit or make a purchase from our website.
This policy is written for customers and visitors of our U.S. storefront and reflects applicable U.S. federal and state privacy laws.
Information We Collect
We may collect the following information when you use our website:
· Name
· Billing and delivery address
· Email address
· Phone number
· Payment information (your card details are entered directly with our payment processor, Stripe, and are not stored on our servers; we keep only the card brand, last four digits and transaction reference)
· Order history
· Website usage data (pages and products viewed, items added to your cart, checkout steps and purchases)
· IP address and browser information
How We Use Your Information
We use your information to:
· Process and deliver orders
· Provide customer support (including the messages you send us through our contact form or by email)
· Send account verification codes by email or text message
· Improve website performance and user experience
· Prevent fraud and maintain security
· Send marketing communications where consent has been provided
· Measure and show advertising for our products (see Advertising & Cookies below)
· Comply with tax, accounting and other legal obligations
Marketing Communications
If you opt in, we may send you updates about products, offers and promotions. You can unsubscribe at any time using the link in our emails.
Sharing Information
We only share personal data where necessary with trusted third parties such as:
· Payment processor (Stripe) — to process payments and help prevent fraud
· Shipping software and delivery carriers (ShipStation and the carriers that deliver your order) — to create shipping labels, deliver your order and provide tracking
· Email and text message providers — to send order confirmations, shipping updates, verification codes and newsletters
· Website hosting and storage providers
· Advertising and analytics providers (Meta Platforms, through the Meta Pixel) — to measure and show our Facebook and Instagram ads
· Legal or regulatory authorities where required by law
We do not sell your personal data. Our use of advertising pixels may be considered "sharing" of personal information for targeted advertising under some U.S. state privacy laws; to opt out, contact us using the details below.
Data Retention
We keep personal data only for as long as it is needed for the purposes described in this policy:
· Account information — for as long as your account is open, or until you ask us to delete it
· Orders, payments and invoices — for as long as required for tax, accounting, warranty and legal purposes, generally up to seven years after the order
· Customer support messages — for as long as needed to resolve your request and keep a record of our response
· Newsletter subscriptions — until you unsubscribe
· Website visit statistics — automatically deleted after 120 days
Data Storage & Security
We implement appropriate security measures to protect your information against unauthorized access, loss or misuse, including encrypted (HTTPS) connections, encrypted password storage and PCI-compliant payment processing through Stripe.
Advertising & Cookies
Our website uses cookies and similar technologies to keep you signed in, remember your cart and language, and improve user experience.
We use the Meta Pixel to measure our Facebook and Instagram advertising. It records actions such as pages and products viewed, items added to cart and purchases completed, and sends this information to Meta. You can limit this by adjusting your ad preferences in your Facebook or Instagram settings, blocking cookies in your browser, or contacting us using the details below.
We also keep basic visit statistics (page visited, referring website and a random session identifier, with no IP address) in our own systems for up to 120 days. Please see our Cookie Policy for more information.
Contact
If you have any questions regarding this policy, contact:
Business Name: WYE US
Business Address: 68 Cool Spring Road A2, Fredericksburg, Virginia, 22405, United States
Email: info@7a-wholesale.com
Phone: +1 (540) 783-9670